I have written a bit here about Normandy and her orchards and cider, plus a few pictures from a weekend and a cycle tour from Cherbourg to St Malo, great apple and cider country.
The sad thing
is, most
of the stuff sold as cider in this country, especially the foul filth
they call
"white" cider (the alcoholic's favourite) is pretty dull factory cider
which is
made from imported apple concentrate and white sugar for the most part.
Better
ciders can be found, but not so easliy.
The Magners phenomenon was quite interesting. There was much discussion on the ukcider group (see below) about whether the £millions that Magners spent on advertising -didn't they go to town!-and the resulting consumption of their drink would lead people on to real cider or just take sales from other alco-pops. What was not in dispute was that Magners is highly denatured chaptalised factory cider selling at about twice the price of the real thing. I was told by a Hampshire cidermaker who buys in all his fruit that the price of apples had increased due to Magners buying all the apples they could. Sales of real cider have apparently risen, and the other factory cidermakers (Bulmers etc)have re-packaged some of their products to make it look more like Magners. It's drinkable, but dull stuff-rather like Yankee Budweiser beer (which should never be confused with geniuine Czech Budweiser Pilsner). This sort of cider is made from imported apple juice concentrate (mostly Chinese, I hear), white sugar, synthetic apple flavouring, water, wine yeast and a bit of real apple juice so that they can legally say 'Made WITH real apple juice from Irish/West Country/wherever orchards'. It is carbonated and best served cold to mask the lack of flavour.
What we want to see more of is
the high
quality pure vintage apple ciders made not WITH but FROM 100% apple juice, preferably at least 50% from west Country bitter apples like Yarlington Mill, Dabinett and Harry Masters Jersey etc, perhaps with some oak aging and
bottle
fermenting to get it up to the same quality as the lovely Normandy
ciders at
their best.
So come on you English wine growers, I respect your
enthusiasm, but
isn't it weird that we are struggling hard to do what we have not got
the
climate to do well, at the same time as LOSING OUR CIDER ORCHARDS when
we can
actually produce
HOW TO MAKE
CIDER